Live At Tehillah ‘23 — P&W.

A Full-Scale Album Campaign

Singles Artwork
Creative Direction
Content Creation
Copywriting
SMM + Execution
Album + Singles Artw

2024

A full-scale album campaign for P&W.

The album artwork became one of my favourite parts of the whole process. On the day it was meant to be submitted, after the previous concept had already been signed off, I had a little Holy Spirit inkling that we needed to switch it up. So I messaged Henry and Kate with a very casual “let me try something quickly,” jumped into Photoshop for a couple of hours, and suddenly a whole new concept was birthed.

The heart was to make the artwork feel like you were right back there in the field, worshipping Jesus. Layering photos from different moments across the festival helped carry that feeling — the movement, the people, the worship, the colour, the atmosphere, and the sense of something bigger than one single image could hold. Alongside the final artwork, I created single covers, Spotify canvases, social assets, and campaign content that helped tell the story of the album and invite people back into the sound and spirit of Tehillah ’23.

This was such a full-circle, joy-filled project, and one I’ll always be grateful I got to be part of.

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